Kokusai-dori Street
Naha’s vibrant main boulevard – the heart of Okinawan shopping, dining, and nightlife
Street Guide Contents
Overview: Naha’s Main Street
Kokusai-dori (国際通り), literally “International Street,” is Naha’s bustling 1.6-kilometer main boulevard that serves as the commercial and entertainment heart of Okinawa’s capital city. Stretching from Prefectural Office to Asahibashi Station, this vibrant street pulses with energy from morning until late night, offering an unmatched concentration of shops, restaurants, bars, and cultural experiences.
Shopping Paradise: Over 600 shops line the street and its side arcades, selling everything from traditional Okinawan crafts to Japanese fashion, souvenirs, cosmetics, and electronics.
Culinary Hub: Hundreds of restaurants serve Okinawan specialties, Japanese classics, and international cuisine. From budget izakayas to upscale dining, every taste and budget accommodated.
Cultural Experience: Street performers, festivals, traditional crafts, and Okinawan music create an authentic atmosphere that goes beyond typical tourist districts.
Central Location: Monorail access and proximity to hotels make Kokusai-dori the natural base for exploring Naha. Everything a visitor needs is within walking distance.
The Name & History
Etymology: “Kokusai” (国際) means “international.” The street earned this name in the post-WWII era when it became a gathering place for people of many nationalities during the US occupation period.
Post-War Rebirth: Completely destroyed in the Battle of Okinawa (1945), Kokusai-dori was rebuilt from rubble in the late 1940s-1950s. Nicknamed “The Mile of Miracles” (奇跡の1マイル) for its rapid reconstruction.
Development: Started as a black market street serving US military personnel, evolved into Okinawa’s premier commercial district through the 1960s-80s.
Modern Era: Today balances tourism with serving local residents. Still maintains authentic character despite increasing commercialization.
Quick Facts
Length
1.6 kilometers (1 mile)
15-20 minute walk end-to-end
Nearest Stations
Kenchō-mae (west end)
Makishi (mid-point)
Asahibashi (east end)
Peak Hours
Evening: 6-10 PM busiest
Weekends very crowded
Mornings relatively quiet
Best For
Shopping, dining, souvenirs
People-watching, nightlife
Cultural experiences
Shopping Highlights
Kokusai-dori offers shopping for every interest and budget, from traditional Okinawan crafts to modern Japanese fashion and international brands.
Department Stores & Large Retailers
Ryubo Department Store sits at the Palette Kumoji intersection as Naha’s premier shopping destination. This full-service Japanese department store spans multiple floors offering fashion, cosmetics, homeware, and an excellent food hall in the basement where locals shop for premium groceries and prepared foods. Duty-free shopping is available for international visitors with passport presentation.
Don Quijote dominates the discount shopping scene with multiple locations along Kokusai-dori. These 24-hour discount megastores overflow with an overwhelming variety of products from snacks and cosmetics to electronics, clothing, and souvenirs. The stores can feel chaotic with their narrow aisles and floor-to-ceiling merchandise, but tourists love them for competitive prices and the sheer variety of uniquely Japanese products. The tax-free counters process a constant stream of visitors buying everything from skincare products to instant ramen.
For those seeking modern Japanese retail, San-A Naha Main Place sits near Omoromachi Station just one monorail stop away. This contemporary shopping mall houses familiar brands like Uniqlo and Muji alongside electronics stores, a large supermarket, and numerous restaurants. It offers a more organized shopping experience compared to the sometimes overwhelming street-level stores.
Daiso 100-yen shops scattered along the street provide budget-friendly options for travel supplies, snacks, and small souvenirs. Don’t let the dollar-store concept fool you—Japanese 100-yen shops maintain surprising quality standards and offer practical items you didn’t know you needed.
Souvenir Shops
Dozens of souvenir shops line Kokusai-dori, each displaying colorful arrays of traditional Okinawan crafts. Shisa statues—the iconic lion-dog guardians—range from tiny keychain versions to elaborate ceramic pieces weighing several kilograms. You’ll find them in every material imaginable: ceramic, glass, wood, even plush fabric for children. Bingata textiles showcase Okinawa’s distinctive dyeing tradition with bold tropical patterns, available as wall hangings, bags, or clothing.
Ryukyu glass catches the eye with its vibrant colors and distinctive bubbles trapped in the glass. These hand-blown pieces come as drinking glasses, vases, plates, and decorative objects. Pottery enthusiasts can choose from traditional yachimun ceramics, though the most authentic pieces come from the Tsuboya district rather than tourist-focused shops. Awamori, Okinawa’s indigenous distilled spirit, makes a popular gift with bottles ranging from standard blends to aged premium varieties.
Food souvenirs dominate many shops, particularly chinsuko cookies—Okinawa’s signature shortbread-like treat that comes in countless flavors from traditional to chocolate-covered modern versions. Sata andagi (Okinawan doughnuts), umi-budo (sea grapes), goya chips, and brown sugar products all ship easily and maintain their quality. Most shops offer international shipping services or can deliver directly to your hotel.
Price comparison becomes essential when shopping for souvenirs. Identical items can vary 30-50% in price between shops depending on location and target market. The shops nearest monorail stations tend to charge premium prices, while those further down side streets offer better deals. Check several stores before committing to expensive purchases like large shisa statues or quality Ryukyu glass pieces.
Fashion & Cosmetics
Matsumoto Kiyoshi (マツモトキヨシ): Major drugstore chain with extensive Japanese cosmetics, skincare, health products. Tax-free shopping for tourists. Staff have basic English ability.
Cosmos (コスモス): Another drugstore chain, often cheaper than Matsumoto. Huge selection of Japanese beauty products at competitive prices.
Fashion Boutiques: Mix of Japanese brands and international chains. Younger crowd shops for trendy items. Quality and prices comparable to mainland Japan.
Shoe Stores: ABC-Mart and other chains sell sneakers, sandals, beach shoes. Useful if you forgot footwear or need replacements.
Specialty & Unique Shops
Tsuboya Pottery District (壺屋やちむん通り): Short walk from Kokusai-dori. Atmospheric street lined with pottery studios and galleries. Watch artisans work, purchase authentic yachimun (Okinawan pottery). More authentic than Kokusai-dori souvenir shops.
Music Shops: Okinawan music CDs, sanshin (three-stringed instrument), sheet music. Staff passionate about local music scene.
Secondhand Shops: Military surplus, vintage clothing, Americana. Reflects Okinawa’s US military connection. Treasure hunting potential.
Bookstores: Junku-do has English section with guidebooks, manga, Japanese learning materials. Limited but useful selection.
Smart shopping on Kokusai-dori requires understanding Japanese retail customs and timing your visits strategically. Most shops welcome browsers without pressure to buy, though staff may approach to offer assistance. The following tips help maximize your shopping experience while avoiding common tourist mistakes:
• Most shops open 10 AM-10 PM, some stay open until midnight
• Tax-free shopping available for tourists (passport required, minimum purchase usually ¥5,000)
• Credit cards widely accepted in larger stores, but bring cash for small shops and markets
• Bargaining not customary in shops (except perhaps antique/secondhand stores)
• Shop staffs’ English ability varies—point at items, use smartphone translation apps
• Busy shops may have “wait in line” systems—take a number and wait for your turn
Dining & Food Scene
Kokusai-dori’s dining scene is incredibly diverse, from humble street stalls to upscale restaurants, offering the full spectrum of Okinawan and Japanese cuisine.
Okinawan Cuisine
Kokusai-dori serves as the perfect introduction to Okinawan cuisine, with dozens of restaurants showcasing the islands’ distinctive culinary traditions. Goya champuru—the iconic stir-fry featuring bitter melon, tofu, egg, and pork—appears on nearly every menu, offering a taste that initially surprises but often converts skeptics. Taco rice, a uniquely Okinawan fusion dish born from American military influence, layers seasoned ground beef, lettuce, tomatoes, and cheese over rice with salsa.
Traditional restaurants throughout the street serve authentic Okinawan specialties like rafute (meltingly tender braised pork belly), Okinawa soba (wheat noodles in pork broth, despite the name), umibudo (fresh sea grapes with a distinctive pop), and mozuku seaweed often served in vinegar. Most establishments offer lunch sets between 11 AM and 2 PM, providing excellent value at ¥800-1,200 with rice, miso soup, and several side dishes included.
Sam’s by the Sea and similar establishments cater to tourists seeking Americanized Okinawan-fusion cuisine. These restaurants serve generous portions, provide English menus, and offer familiar comfort alongside local specialties. While purists might prefer more traditional venues, these spots serve as gentle introductions to Okinawan flavors for cautious eaters.
High-end Okinawan restaurants elevate traditional dishes with refined techniques and modern presentations. Expect to pay ¥3,000-6,000 per person for dinner at these establishments, where chefs source premium local ingredients and pair dishes with carefully selected awamori or Japanese sake. Reservations are strongly recommended, especially on weekends.
Japanese Classics
Ramen shops dot Kokusai-dori, including the famous Ichiran chain with its unique individual dining booths that allow focused appreciation of your bowl. Okinawa-style ramen differs from mainland versions with lighter broth and distinctive noodles, though you’ll find tonkotsu and other regional styles as well. Most bowls run ¥800-1,200, representing excellent value for a filling meal.
Sushi restaurants range from conveyor belt operations where plates glide past on automated tracks to traditional sushi counters where chefs prepare each piece individually. Okinawa’s tropical location provides access to fish species rarely seen in mainland Japan, and the quality generally matches reasonable prices. Budget ¥2,000-4,000 for a satisfying meal depending on your appetite and choice of venue.
Yakiniku restaurants let diners grill their own meat at table-mounted grills, creating an interactive dining experience perfect for groups. Quality ranges from affordable chain restaurants to premium establishments serving certified Wagyu beef. The experience typically costs ¥3,000-5,000 per person including drinks, with the social atmosphere justifying the higher price point.
Izakaya gastropubs dominate the evening dining scene throughout Kokusai-dori and its side streets. These casual establishments encourage ordering multiple small dishes for sharing while drinking beer, sake, or awamori. The lively atmosphere, reasonable prices (typically ¥2,500-4,000 per person), and variety of food options make izakaya ideal for experiencing Japanese drinking culture. Other Japanese staples like tempura, tonkatsu, and noodle dishes appear throughout the area, generally priced ¥800-1,500 for complete set meals.
International Options
American: Steakhouses, burger joints, tex-mex. Reflects US military presence. A1 Steak House popular for decades. Good quality, large portions.
Indian Curry: Several Indian restaurants with varying authenticity. Naan bread, tandoori, curries. Good vegetarian options. ¥1,000-2,000 for lunch sets.
Italian:** Pizza and pasta places scattered throughout. Quality varies. Better options tend to be slightly off main drag.
Fast Food: McDonald’s, KFC, MOS Burger, Freshness Burger. Reliable options if you need familiar flavors or quick, cheap meals.
Cafés & Sweets
Blue Seal Ice Cream: Okinawan institution since 1948. Unique flavors like beni-imo (purple sweet potato), salt cookie, mango. Multiple locations. Must-try.
Cafés: Starbucks, local coffee shops, trendy cafés with Okinawan twist. Good for escaping crowds, using WiFi. ¥400-800 for coffee and snack.
Dessert Shops: Shaved ice (kakigori), crêpes, taiyaki, mochi. Popular with young locals and tourists. Instagram-worthy presentations.
Bakeries: Japanese and French-style bakeries with pastries, sandwiches. Perfect for breakfast or quick snack. Very affordable.
Japanese dining customs differ from Western norms in subtle but important ways. Understanding these expectations helps avoid awkward situations and ensures smoother restaurant experiences. Restaurant staff appreciate customers who respect local customs even if execution isn’t perfect:
• Dinner rush is 6-8 PM—popular places have waits. Consider early (5-6 PM) or late (9-10 PM) dining
• Many restaurants have plastic food displays outside—point if language is barrier
• Lunch sets (ランチ) offer best value—same food as dinner, often half the price
• Tipping not expected in Japan—it can cause confusion. Service charge included in prices
• Smoking/non-smoking sections still common—specify preference when entering
• “Osusume” (おすすめ) means “recommendation”—ask staff for their suggestions
Side Streets & Markets
Kokusai-dori’s charm extends beyond the main boulevard into atmospheric side streets, covered arcades, and traditional markets that offer more authentic experiences.
Heiwa-dori (平和通り) Shopping Arcade
Location: Covered arcade branching south from mid-Kokusai-dori (near Makishi Station). Look for the distinctive archway entrance.
Character: Older, more local feel than Kokusai-dori. Narrow lanes, lower ceilings, denser shop concentration. Less touristy, better prices.
Shopping: Mix of souvenir shops, clothing, sundries, food vendors. More authentic Okinawan items, fewer tourist traps. Locals shop here.
Atmosphere: Covered arcade provides shelter from rain/sun. Cooler than open street. Can get crowded on weekends but navigable on weekdays.
Makishi Public Market (牧志公設市場)
Makishi Public Market anchors the southern end of Heiwa-dori arcade as a major Naha landmark that recently reopened after extensive renovation in 2023. This two-story structure represents authentic Okinawan market culture, though it now caters increasingly to tourists alongside local shoppers.
The first floor operates as a traditional wet market where vendors display fresh fish, meat, vegetables, and tropical fruits in a colorful, aromatic environment. Expect to see exotic ingredients rarely found elsewhere—whole pig faces and organs, sea snakes coiled in tanks, unusual fish species with names you won’t recognize, and tropical produce in shapes and colors that surprise. The atmosphere buzzes with activity as vendors call out prices, shoppers examine merchandise carefully, and occasional tourists wander through with cameras raised.
Second floor restaurants offer a unique dining proposition. Purchase fish or seafood from first-floor vendors, bring it upstairs, and restaurants will cook it to your specifications for a preparation fee of ¥500-1,000. This ensures maximum freshness and lets adventurous eaters sample species they might never encounter otherwise. The restaurants also serve standard menu items if you prefer not to shop downstairs.
The market experience can feel chaotic, especially during busy periods. Vendors speak limited English but communicate effectively through gestures and smiles. Don’t expect pristine conditions—this is a working market where ice melt creates puddles and the smell of fresh fish permeates everything. Not everyone enjoys this level of authenticity, but those who appreciate real market culture find it fascinating.
Visit morning hours between 9-11 AM for the freshest selection and most active atmosphere. Vendors begin packing up by 6 PM, with many closing earlier if inventory sells out. The market takes Sundays off, though the surrounding area remains lively.
Tsuboya Pottery District (壺屋やちむん通り)
Location: 5-minute walk southeast of Kokusai-dori. Follow signs from Makishi area or use smartphone maps.
Character: Historic pottery district with 300+ year tradition. Stone-paved street lined with kilns, galleries, studios, workshops. Much quieter than Kokusai-dori.
Shopping: Authentic yachimun (Okinawan pottery)—plates, bowls, cups, vases, shisa statues. Watch artisans at work. Prices higher than souvenir shops but quality and authenticity significantly better.
Tsuboya Pottery Museum: Small museum (¥350 admission) explaining pottery history, techniques, displaying masterworks. Interesting for pottery enthusiasts.
Atmosphere: Traditional, peaceful, cultural. Good for escaping Kokusai-dori crowds while still being close. Cafés and small restaurants scattered throughout.
Back Alleys & Bar Districts
Sakae-machi (栄町): Local drinking district slightly east of Kokusai-dori (near Asahibashi). Authentic izakayas, tiny bars, local vibe. Less English, more adventure. Very atmospheric at night.
Naha-shi Makishi Area: Maze of small streets between Kokusai-dori and Makishi Market. Hidden izakayas, hole-in-the-wall restaurants, interesting shops. Easy to get lost (in a good way).
Exploring Tips: Just wander—some of the best finds are accidental. Follow interesting sounds/smells. Most establishments welcome foreigners even if no English. Respectful curiosity appreciated.
Exploring Kokusai-dori’s side streets and markets rewards curiosity with authentic experiences, but requires different expectations than shopping in modern retail environments. These traditional areas operate on older customs and less formal systems:
• Markets close earlier than shops—visit morning or early afternoon
• Cash only in most markets and small establishments
• Photography generally okay but ask permission for vendors/artisans
• Prices in markets more negotiable than fixed-price shops (polite haggling acceptable)
• Get lost intentionally—the best experiences often happen when exploring without agenda
Nightlife & Entertainment
Kokusai-dori transforms after dark into Naha’s entertainment hub, with bars, live music, karaoke, and late-night dining drawing locals and tourists alike.
Bars & Drinking
Izakaya gastropubs dominate Kokusai-dori’s drinking scene with their casual atmosphere and food-focused approach to alcohol consumption. These establishments encourage groups to order multiple small dishes while working through rounds of beer, sake, or awamori. Most stay open until midnight or later, rarely charging cover fees, with evening totals typically running ¥2,500-4,000 per person depending on appetite and thirst.
Specialist awamori bars throughout the area focus on Okinawa’s indigenous distilled spirit, offering extensive selections ranging from young fresh awamori to decades-old aged varieties. Knowledgeable staff guide visitors through tasting experiences, explaining production methods and regional differences. Some bars offer tasting flights that let you compare multiple styles without committing to full glasses.
Western-style establishments cater to international visitors seeking familiar bar environments. Cocktail lounges serve creative drinks in stylish settings, sports bars broadcast international games on multiple screens, and Irish pubs provide Guinness alongside fish and chips. These venues charge mainland prices—expect ¥1,000-2,000 per drink—but deliver the comfortable atmosphere some travelers crave after days of cultural immersion.
Standing bars offer the most economical drinking option. These no-frills establishments eliminate seats to maximize capacity and minimize overhead, passing savings to customers through cheaper drinks (typically ¥500-800) and snacks (¥300-500). The predominantly local clientele and lack of English menus create an authentic experience for adventurous travelers willing to navigate minor communication challenges.
Several hotels along Kokusai-dori operate rooftop bars that trade street-level energy for city views and upscale ambiance. These venues suit special occasions or romantic evenings, though prices reflect the premium setting. The elevated perspectives showcase Naha’s urban landscape against tropical skies, particularly stunning during sunset hours.
Live Music & Entertainment
Okinawan Music Venues: Multiple bars feature live sanshin (three-stringed instrument) and traditional Okinawan folk music. Performers encourage audience participation. Cover charge ¥500-1,500. Authentic cultural experience.
Live Houses: Small venues hosting rock, jazz, blues, reggae. Local bands and occasional touring acts. Check schedules online or at venue entrances.
Karaoke: Private room karaoke everywhere. Big Echo, Karaoke Kan, and other chains. English songs available. ¥1,500-3,000 per hour for room plus drinks.
Street Performers: Weekend evenings bring out musicians, dancers, performers to Kokusai-dori. Free entertainment while strolling. Tipping appreciated.
Late Night Dining
24-Hour Options: Several ramen shops, izakaya, and Don Quijote stay open all night. Perfect for post-drinking meals or late arrivals.
Yatai (Food Stalls): Mobile food carts set up evenings selling yakitori, oden, ramen. Atmospheric, affordable, delicious. Very local experience.
Convenience Stores: FamilyMart, Lawson, 7-Eleven everywhere. Hot food, alcohol, snacks available 24/7. Surprisingly good quality for late-night needs.
Naha’s nightlife scene remains remarkably safe by international standards, though understanding local drinking customs enhances the experience. Japanese drinking culture encourages social alcohol consumption while maintaining public order:
• Naha is very safe—violent crime rare, even late at night
• Avoid overly aggressive touts—polite decline and keep walking
• Some bars have “nomihoudai” (all-you-can-drink) specials—set time limit, usually 2 hours
• Last monorail trains run around midnight—plan transport home or budget for taxi
• Public intoxication tolerated but rowdiness frowned upon—enjoy responsibly
• Some establishments charge “table charge” (お通し)—small appetizer you must order, ¥300-500. Not optional.
Getting There & Practical Tips
Access by Yui Rail (Monorail)
Stations Serving Kokusai-dori:
• Kenchō-mae Station (県庁前駅): West end of street, near Prefectural Office. Exit and street is immediately in front.
• Makishi Station (牧志駅): Mid-point, near Heiwa-dori arcade entrance. Best for markets and side streets.
• Asahibashi Station (旭橋駅): East end, also near Naha Bus Terminal. Less convenient for Kokusai-dori proper.
From Naha Airport: Direct monorail, 12-15 minutes to Kenchō-mae (¥300). Trains every 7-10 minutes.
Ticket Tips: Buy day pass (¥800) if making 3+ monorail trips. Covers unlimited rides for 24 hours. Available at ticket machines.
Walking Kokusai-dori
Pedestrian-Friendly: Wide sidewalks, frequent crosswalks, pedestrian signals. Easy walking for all ages and abilities.
Sunday Pedestrian Paradise: Street closed to cars Sunday 12-6 PM (April-October), 12-5 PM (November-March). Street performers, outdoor seating, festival atmosphere. Best time to visit.
Distance: 1.6km end-to-end takes 20 minutes at normal pace. Factor in stopping for shops/photos—budget 1-2 hours minimum.
Accessibility: Generally flat, wheelchair accessible. Some side streets/markets have steps or narrow passages.
When to Visit
Best Time of Day: Late afternoon into evening (4-10 PM) for most energy. Shops open, restaurants active, street performers out, locals mixing with tourists.
Morning (9 AM-12 PM): Quieter, good for photography without crowds. Markets most active. Many restaurants still closed.
Afternoon (12-4 PM): Moderate crowds, everything open. Good for focused shopping. Hot in summer—seek shade or air-conditioned shops.
Evening (6-10 PM): Peak energy. Restaurants busy, bars opening, street performers active. Most atmospheric time. Crowded but fun.
Late Night (10 PM-late): Bars and nightlife in full swing. Families gone, young adult crowd. Late-night dining options. Some shops close but entertainment continues.
Seasonal Considerations
Summer (June-September): Hot and humid. Afternoon thunderstorms common. Stay hydrated, take air-con breaks. Peak tourist season—expect crowds.
Winter (December-February): Mild weather (15-20°C), less crowded, comfortable walking conditions. Occasional rain. Best time for photography.
Rainy Season (May-June): Frequent rain but warm. Covered arcades useful. Fewer tourists, locals still active. Bring umbrella.
Festival Times: Golden Week (late April-early May), Obon (mid-August), year-end (December) bring huge crowds and special events.
Having key services and facilities located before you need them prevents frustration and wasted time. These essential resources serve visitors throughout Kokusai-dori:
• ATMs: 7-Eleven, FamilyMart, and post offices have international ATMs (red/white machines)
• WiFi: Most cafés, restaurants have free WiFi. Many shops too. Ask for password.
• Tourist Info: Naha City Tourist Information Center near Kenchō-mae Station. English maps, advice.
• Luggage: Coin lockers at monorail stations. Hotels often store bags for guests exploring before check-in
• Toilets: Department stores, convenience stores, fast food restaurants. Usually free and clean.
• Language: English signage increasing but still limited. Translation apps helpful. Pointing and smiling works.
• Emergency: Police 110, Ambulance/Fire 119. Tourist police near Makishi Station speak English.
The Beating Heart of Naha
Kokusai-dori captures the essence of modern Okinawa—honoring tradition while embracing contemporary culture, balancing tourism with authentic local life. Whether shopping for perfect souvenirs, sampling Okinawan cuisine, exploring atmospheric side streets, or experiencing nightlife, this vibrant boulevard offers endless discoveries. The street’s energy changes throughout the day and seasons, rewarding multiple visits. From the orderly chaos of Makishi Market to the refined galleries of Tsuboya pottery district, from budget standing bars to upscale rooftop lounges, Kokusai-dori accommodates every interest and budget. Spend a few hours or several days—this remarkable street remains central to any Naha experience, connecting visitors with Okinawa’s distinctive island culture.